What are sales analytics?

Sales analytics is process of generating meaning-full insights from sales data, sales activities, patterns and metrics to predict and forecast future performance. Sales analytics help businesses to develop a strategy for improving sales, forecasting supply to meet demand, planning logistics & resources for both short-term and long-term.

Sales Growth, targets, opportunities, conversation rates are some of metrics usually tracked and monitored by businesses and a well-defined sales analytics strategy helps business to track performance, optimize activities and improve accountability. It also provides focus and clarity to sales teams into their sales goals and incentives.