New digital competition, and a new generation of demanding customers who are highly informed are changing retail business. Businesses who accurately anticipate their customers’ wants and needs are winning by offering the right product, in the right place, at the right time, and for the right price.
Today, however, there are new opportunities to understand the customer: data. With every swipe, transactions; web search or social media share, new information is created. Extracting, Compiling and analyzing insights could enable retailers to understand the current, latent and future behavior of consumers in real time.
We use data and analytics to help organization’s in the retail sector by:
- Developing a 360-degree view of each customer
- Optimizing advertising and promotional spend
- Delivering personalized promotions in real-time
- Optimizing supply with demand
- Adjusting pricing in real-time to maximize sales and/or increase profit margin