Analytics Modeling & Performance
Whether you are a small, medium, or large enterprise (or private, public, or NGO), the chances are that you are doing more than one type of promotion marketing – from email campaigns, to paid search (cpc), to social media, display advertising and also offline channels like TV, radio, billboards, and print. It is very difficult to know which channels, campaigns or sequence of touch points contributed to qualified conversions and sales. By using analytics modeling and performance measurement, marketers can know what triggered each response, so that they can assess whether or not their marketing efforts are getting the best results.