Customer Profiling & Segmentation
Whether you are looking to determine new product offerings or develop a personalized marketing campaign, customer segmentation is the principal basis for allocating resources and extracting maximum value from both high and low-profit customers.
We use both demographic segmentation data and advanced clustering segmentation techniques to:
- Conduct market segmentation to unveil meaningful and measurable segments or microsegments according to customer’s needs, behaviors, demographics and social profiles.
- Determine the revenue potential of each segment and target segments according to their profit potential and the ability of your company to serve them.
- Obtain a complete customer profile to help predict future behavior through a 360° customer view.
- Use target market analysis to tailor products, services, marketing and distribution strategies to match the needs of each segment.
Measure performance of each segment and optimize your segmentation approach over time.