Once that fundamental challenge is addressed, our consultants can help you to harness sophisticated Big Data techniques such as machine learning and predictive analytics to calculate and analyze your churn rate—percentage of customers whose business is lost per quarter or year; anticipated profit potential and lifetime revenue per customer by income, geography, demographics, etc.; discount rate—the cost of capital used to discount future revenue from a customer; retention cost—the amount of money required to retain a customer per quarter or year; and other metrics that may be important to your specific business. Having acquired and analyzed the data, we will make a strategic recommendation as to how best to harness it. Specifically, we can help you to design strong and highly personalized loyalty programs by identifying those services, support, and promotional offers that your most valued customer segments require to remain in good standing or increase their spending with your company. We can also help you to identify the customers that you don’t want because their risk profile is too high or their contribution to your bottom line is too minimal to warrant the investment.