Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics could enable a business to attract more visitors, retain or attract new customers, or to increase the revenue and volume of each customer spends.
Analytics Modeling & Performance
Whether you are a small, medium, or large enterprise (or private, public, or NGO), the chances are that you are doing more than one type of promotion marketing – from email campaigns, to paid search (cpc), to social media, display advertising and also offline channels like TV, radio, billboards, and print. It is very difficult to know which channels, campaigns or sequence of touch points contributed to qualified conversions and sales. By using analytics modeling and performance measurement, marketers can know what triggered each response, so that they can assess whether or not their marketing efforts are getting the best results.
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All lead generation sites aim towards sharing more content and getting more visitors to sign up for lead forms available on the website. We improve conversion rates through:
Content Analysis: We can implement advanced tracking to collect data on how different types of content are being consumed on the website, the impact of each individual content type and in what common sequence content is being consumed.
Conversion Rate Optimization: Conversion rate optimization is crafting an experience for your users that will convert them into customers. Our experts leverage different web analytics tools, conversion tracking, heatmaps, survey tools, and techniques like A/B testing and multivariate testing to optimize your conversions
Form Analytics: Our experts can implement tracking of all the forms and fields (a critical KPI for a lead generation website). This leads to understanding a visitor’s interaction with forms and eventually helps in optimizing the form fields and form placement on the website.
Lead Scoring: When integrated with the CRM system lead scoring provides directions to sales reps to focus their effort on the leads that are most likely to convert to end sales.
Customer Engagement Analysis: Web-based conversions during lead generation activity are driven by visitor’s engagement with the website content. Here we track KPIs such as time spent on the site, active and passive content consumption, number of page views per visit, and number of clicks.
Mobile Analytics & App Tracking: The primary goal is to analyze the users who have uninstalled your mobile app. Two areas of focus are:
Lost Analysis: Predict the users who are likely to uninstall your app and also understand the behavior of such users. This enables you to take necessary engagement actions in order to retain existing users.
Uninstallation Analysis: Get precise information about the number of users who have uninstalled your app, how many days since users uninstalled your app and activities they performed before uninstalling your app.
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Search Engine Optimization
Search Engine Optimization increases your brand exposure by landing your website on the first page of major search engines such as Google or Bing, and it is also the most cost-effective approach for gaining lasting coverage across the web, increasing inbound traffic and generating leads.
Keyword Research and Analysis: Evaluate keyword trends, ranking opportunities, extensive research on your industry, and recommendations on which keywords and phrases will be most beneficial to optimize and increase your visibility.
Content Development and Optimization: Content that is most valuable to searchers ranks higher. Our SEO experts can do a thorough review of your existing content and recommend content that is most relevant to your prospects and includes a good mix of long-tail, branded and non-branded keywords.
Technical SEO Audit: Optimize your site architecture, URLs and mobile search efforts, eliminate duplicate content, and ensure proper canonicalization.
On-Page Optimization: Since search engines rank individual pages in the search results pages instead of the whole website, it is important to treat each page of your website as a potential landing page and optimize it for specific keywords, content, image tags, meta tags and URL structure.
Link Building: Develop a diverse link portfolio for your website that builds valuable inbound links from a variety of sources.