Pharma Market Research & Strategy

Our highly competent and insightful pharmaceutical industry professionals can help you develop better drug development strategies by analyzing the past and modeling the future.

Market Entry Analysis

  • Market sizing and assessment
  • SWOT analysis of market entry strategies
  • Assessing product demand
  • Prioritizing opportunities through country-level analysis
  • Infrastructure and know-how requirements e.g. supply chain, marketing, finance
  • Regulatory and legal requirements
  • Investment budgeting
  • Timelines

Pharmaceutical Forecasting

  • Determine if a market warrants investment
  • Evaluate product likelihood of success by analyzing the sales and epidemiology data
  • Consider emerging economic and healthcare related issues by country
  • Understand macro trends shaping the market
  • Validate a company’s own forecast to establish annual targets
  • Manage performance expectation

Competitive Landscape

  • Analyze your competitors’ objectives, strategies, assumptions, and capabilities
  • Analyze the trends and activities of regulatory authorities
  • Market response to new agents
  • Reveal mistakes to be avoided
  • Model the future by predicting the most likely competitor scenarios
  • Identify response of regulatory authorities to outcome of new initiatives
  • Identify and adapt to changing standards of care
  • Licensing Evaluation: Identify, validate, and advise on in-/out-licensing of opportunities to expand the growth potential and geographic presence

Pricing Analysis

  • Determine catalog price and discounts for your product that maximize profits and support corporate objectives
  • Ascertain optimal timing and magnitude for pricing across product line
  • Understand key price drivers within and across countries
  • Anticipate price and reimbursement impacts of regulatory changes
  • Compare P&R and marketing risk and costs across countries
  • Competitive analysis of pricing offered by the competitors
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