Cross Selling & Upselling

Cross Selling & Upselling

Companies can identify customers who have a higher propensity of making an additional purchase and target them with innovative and personalized cross selling and up selling strategies. Cross selling and upselling enables you to reduce acquisition costs, increase wallet share and customer lifetime value. Analytical tools and techniques such as Acquisition Pattern Analysis and Collaborative Filtering analyze the patterns in the customer’s past behavior, correlate this information with similar customers, and then identify potential service or product opportunities at each contact with the customer. We can help you do the following:

  • Identify and target prospective customers for cross selling
  • Determine products or service offerings and optimum price point for each customer
  • Build a scorecard to calculate the propensity of the target customers to purchase various products

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